1. Student Org Resources
  2. Marketing and Publicity Guide

Marketing and Publicity Guide

This guide is intended to help club leaders promote the wonderful things your clubs is planning. If you don’t effectively get your message out there, no one will know what is going on, and your club/activity won’t be as amazing as it should be. Remember these tips and means of communicating your message, and work to develop a marketing strategy for your club/activities.

UConn Logo Use

The UConn Wordmark, Husky, and Husky Pride logo are licensed/copyrighted materials.  You cannot use or modify these in your marketing unless permission is granted by the licensing office in Storrs.  If you want to go through this step, you must provide at least 10 business days’ advance on your copy so that we can obtain permission.

 

For more information on the University Brand Standards visit:

http://brand.uconn.edu

UConn Logo Usage and Form | Student Activities

Print Flyers

There are a variety of open bulletin boards and flyer-only stands across the Stamford campus. Once electronically approved through the below outlined process, we will hang your flyers in these locations. Postings not affiliated with UConn are not allowed. For long term flyers (flyers that do not have a specific program date, or the program date is more than 8 weeks ahead) there are limited posting locations.

please submit your print publications through the Stamford Student Activities Print Request for electronic approval and processing.

8.5x11 is strongly preferred in an effort to maximize posting areas.

Flyers are hung twice per week.

Digital Signage

The Stamford campus digital signage system is a valuable way to visually communicate with the campus community using the TV screens across campus.

Please submit your digital signage posting through the Stamford Student Activities Print Request

  • Brand Compliant – All content must adhere to University Brand Standards
  • Text – Use large, simple font – At least 30pt.
  • Length – Readable within 7-10 seconds (recommended character limit of 300)
  • Imagery – Must be appropriate and copyright compliant
  • Size – Must be 16:9 aspect ratio (landscape)
  • File Type – Must be .jpg, .jpeg, .gif, .png, .tiff or .tif

All images must be 16:9 aspect ratio for our digital signage system.

You are welcome to use the Adobe Creative Suite, Canva, or other tools to create your image if you have the access and skills to do so. For others, we recommend Microsoft PowerPoint using the following steps:

  • Download our digital signage template file.
  • Open the file in Powerpoint and select the design you wish to use.
  • Delete the other slides you haven't selected.
  • Create your message with attention to our digital signage standards.
  • Save your design as a .jpeg, .jpg or .png file.
    • Windows Users – In Microsoft PowerPoint, select File > Save As > Save As Type > Select JPEG File Interchange Format (*.jpeg)
    • Mac Users – In Microsoft PowerPoint 2016, select File > Export... > File Format > Select JPEG

Email Announcement

This Week on Campus (Stamford E-Bulletin) is the primary method used at UConn Stamford for Email distribution for announcements and events. This weekly distribution typically goes out on Monday of each week, and you are able to submit identical content up to 3 times.

Submit to Stamford E-Bulletin

Submitting your news is easy:

  1. Visit the soapbox website – http://soapbox.uconn.edu/
  2. Click submit announcement (at the bottom)
  3. Then select "This Week on Campus (Stamford E-bulletin)"
  4. Select your date
  5. Then fill in the fields with your information and submit!

If you have difficulty submitting news, please contact stamfordactivities@uconn.edu.

Web Calendar

The UConn Events Calendar is the official resource for Students, Faculty, Staff, and Guests to view and post events taking place on all UConn campuses, including the Stamford campus.

Updated instructions coming soon.  

     

    Tips

    • SPELLCHECK (Seriously, do you know how often we find – and make – spelling mistakes?)
    • Have a friend look over it for you, or set it aside so you have a fresh look a couple hours later.
    • Pixelated graphics look terrible when printed on the poster printer! If your screen or flyer is pixelated, then your poster is going to be awful
    • When proofing a flyer/poster – step back from it, and see you notice as you glance it. What stands out (and is that what you want people to see/note)
    • Be sure not to miss any important details (date, time, location, sponsored by)
    • Use great visual… but
      • Don’t use copyrighted materials
      • Don’t use too many different fonts/graphics… Be sure it isn’t TOO busy that your message is lost