This guide is intended to help RSO leaders understand the resources, policies and procedure to promote sponsored activities.
Print & Digital Flyers
Print Flyers
There are a variety of open bulletin boards and flyer-only stands across the Stamford campus. Once electronically approved, Student Activities Staff will hang your flyers in these locations.
- Postings not affiliated with UConn are not allowed.
- For long term flyers (flyers that do not have a specific program date, or the program date is more than 8 weeks ahead) there are limited posting locations.
- 8.5x11 (Portrait) is strongly preferred in an effort to maximize posting areas, and should be submitted as a .pdf file.
Digital Flyers
RSOs have access to promote their group and activities on the digital signage across campus. Once electronically approved, Student Activities Staff will post your submissions.
All images must be 16:9 aspect ratio for our digital signage system, and must be submitted as a .jpeg, .jpg or .png file.
You are welcome to use the Adobe Creative Suite, Canva, or other tools to create your image if you have the access and skills to do so. For others, we recommend Microsoft PowerPoint using the following steps:
- Open the file in Powerpoint and select the design you wish to use.
- Delete the other slides you haven't selected.
- Create your message with attention to our digital signage standards.
- Save your design as a .jpeg, .jpg or .png file.
- Windows Users – In Microsoft PowerPoint, select File > Save As > Save As Type > Select JPEG File Interchange Format (*.jpeg)
- Mac Users – In Microsoft PowerPoint 2016, select File > Export... > File Format > Select JPEG
Best Practices
- Brand Compliant – All content must adhere to University Brand Standards
- Text – Use large, simple font – At least 30pt.
- Length – Readable within 7-10 seconds (recommended character limit of 300)
- Imagery – Must be appropriate and copyright compliant
Email Announcement
This Week on Campus (Stamford E-Bulletin) is the primary method used at UConn Stamford for Email distribution for announcements and events. This weekly distribution typically goes out on Monday of each week, and identical content may be submitted up to 3 times.
Submitting your news is easy:
- Visit the soapbox website – http://soapbox.uconn.edu/
- Click submit announcement (at the bottom)
- Then select "This Week on Campus (Stamford E-bulletin)"
- Select your date
- Then fill in the fields with your information and submit!
If you have difficulty submitting news, please contact stamfordactivities@uconn.edu.
Web Calendar
The UConn Events Calendar is the official resource for Students, Faculty, Staff, and Guests to view and post events taking place on all UConn campuses, including the Stamford campus.
Events added to Active Stamford RSO UConntact pages will be automatically published to the Stamford Activities Calendar.
UConn Logo Use
The UConn Wordmark, Husky, and Husky Pride logo are licensed/copyrighted materials. RSOs cannot use or modify these in your marketing unless permission is granted by the licensing office in Storrs. If you want to go through this step, you must provide at least 10 business days’ advance on your copy so that we can obtain permission.
For more information on the University Brand Standards visit:
Guidelines-for-Use-of-University-Logos-and-Trademarks-by-RSOs-2024.pdf (uconn.edu)
Tips
- SPELLCHECK
- Have a friend look over it for you or set it aside so you have a fresh look a couple hours later.
- Pixelated graphics look terrible! If your screen or flyer is pixelated, then your flyer/digital post is going to be awful
- When proofing a flyer/poster – step back from it, and see you notice as you glance it. What stands out, and is that what you want people to see/note?
- Be sure not to miss any important details (date, time, location, sponsored by)
- Use great visual… but
- Don’t use copyrighted materials
- Don’t use too many different fonts/graphics… Be sure it isn’t TOO busy that your message is lost